Friday, August 06, 2010

Anti Trust Laws

Anti trust laws forbid architects to compare or discuss fees.
So the design fees are all over the spectrum. From patheticaly low to astronomical high. 
99 % of the clients are walking around shopping  for the cheapest architects.
Regardless of their skills, architecture services are reduced to commodity.
Clients have all the numbers and architects are in a fog, reducing or increasing fees on a whim without a clear understanding of profit and loss.
That is one reason architecture is not  a profitable enterprise.
We don't know the real cost of doing business anymore.
The clients are holding all the cards.

No comments: